How to Close Deals with Custom Designed Print Materials

What’s the most challenging part of sales? Closing. It doesn’t matter what you’re selling or who you’re selling to. This is always the part that matters the most. So, what can you do to make sealing the deal a little easier?

Of course, having confidence in your product, building relationships with prospective buyers, and special offers can help, but there are smaller things you can do to make a big difference too. For instance, you can invest in custom-designed brochures.

Not sure if it’s worth it? No worries. We’re here to tell you exactly how it can give your closing rate a boost.

Why print matters

Only relying on digital presentations is a common mistake many businesses make these days, and it’s understandable. Social media and the internet have changed how people connect with brands. But these fall short when it comes to accurately showcasing your service or product.

That’s because you can only communicate so much digitally. That’s because people have a short attention span, which these platforms cater to. Things like Facebook ads and Google ads have extremely limited character counts, and even websites must condense info to make it easy for potential customers to scan through.

So, the reality is as much effort and money you spend on digital marketing, your message can also easily get lost in it. That’s where custom designed brochures come in.

Branded, print materials like these fill the gaps that are left in video sales pitches, online ads, and social media posts. That’s because you can provide more detail in a 2-to-3-page printed brochure. Plus having something physical to read encourages potential clients to slow down and absorb the information that’s been given to them.

Not only that, but it also makes a lasting impression that digital methods just can’t compete with. Custom designed print materials give the people you’re pitching to something they can keep for future reference. This is crucial if they need more time to think before making any final decisions. Plus, it’s something they can easily share with any partners they might need to consult with.

The components of a well-designed print materials

There’s an art to creating a well-designed print brochure. It’s not enough to just have a few bullet points and your logo. It must be visually appealing too. That means there has to be a balance between providing valuable information and keeping things simple.

To make your things easier, here are the critical components of a killer sales brochure and other print materials:

● Stay on brand

Making a lasting impression and creating brand recognition is a vital part of closing a sale, and brochures is the perfect opportunity to do this. Every page in your deck should follow your branding guidelines. That means keeping the tone of voice on point with your other assets, using consistent brand colors, and including your logo.

● Don’t overload your pages

While brochures are better for sharing more detail and information, they are relatively small, which means they can quickly get cluttered. But working with a professional printer will allow you to avoid all this and present your sales pitch in a clear and comprehensive way.

● Answer frequently asked questions

A well-designed presentation needs to be chock full of invaluable information that connects to your audience. These stats should give insight into their pain points and highlight the opportunities your business presents. Once again, keep these short and sweet, and be sure to emphasize the numbers. You can always go more in-depth in the verbal side of your presentation.

● Choose the right images

Including high-quality images that resonate with your brand and audience is crucial to creating a top-notch presentation. Not only does it help break up the text and slides, but it also enhances your branding and adds an extra layer of professionalism and design.

● Use high-quality paper stock

Quality counts when it comes to brochures. This is your chance to seal the deal and show your brand’s commitment to quality. That’s why it’s crucial that you invest in heavy high-quality paper stock.

● Always go with full color

One of the most common mistakes business owners make when it comes to sales brochures is choosing to stick to black-and-white print. While it’s more affordable, skimping on printing will only work against you, but going the extra mile with full-color print will pay off.

Not only does it help create a more high-quality appearance, it allows your branding to shine through and makes it more appealing for the reader.

Close more sales with Infantile Industries

If you’re a local St. Louis business that’s ready to close more sales, then let our team help you. That’s because we’re not just any printer. We’re experts in all things commercial printing, including sales brochures.

We have a huge selection of high-quality stocks and colors to choose from, and we only use the top printing equipment and software. Our team of experts you every step of the way to make sure you’re presenting the most effective sales pitch possible through strategic design, branding, and language.