Branding Basics: 5 Things You Need to Launch Your Business

Starting a business requires time, energy, and of course, money towards planning, development, and marketing. One of the most important aspects of a successful launch is having a strong brand identity that’s visible in everything you do. Not only that, it needs to be unique enough to make it memorable while also communicating what your business is all about.

How do you do that? First, let’s talk about brand identity.

What is Brand Identity?

It’s not enough to simply have a nice logo or a nice color scheme. Your brand needs a clear personality, and that’s what brand identity is all about. It’s both a visual and intangible representation of your business’s values, mission, and culture. Having a strong brand identity is the best way to connect to your target audience, build loyalty, and establish brand recognition.

So how do you apply your brand identity to achieve all these things? You need to develop and invest in certain elements that will solidify your brand’s presence both on and offline.

Keep reading to find out the 5 branding basics you need to launch your business.

Branding Basics: 5 Things You Need to Launch Your Business

Your brand’s identity needs to be clear in everything you do. Whether it’s your social media accounts or your shipping boxes, incorporating your branding makes a lasting impression. But when you’re just starting out, you don’t necessarily need all of these things.

Instead, you should focus on communicating your brand’s identity through these 5 key elements.

Logo

Think of your logo as the face of your business. This is an essential part of branding, and it shouldn’t be rushed or meaningless. A good logo is well-thought-out and visually communicates your brand’s personality in a minimal, easy-to-understand way.

Complicated logos with too many colors and details aren’t what you want. Instead, opt for something more simple that can work in 2 to 3 colors and black and white. The best way to get a log that represents your brand without any fluff is to work with a professional graphic designer.

Website

While it might be easy to think a social media presence is enough for the digital realm, nothing compares to a professional, user-friendly website. This has become a staple of strong brand identity and will help establish your credibility. Your website is where you can share your brand’s story, answer questions, and give in-depth insights into your products or services.

Even if you sell on other platforms, a potential customer is more likely to purchase from you after visiting your website. Plus, your website is a digital space that you have complete control over. You can design it in a way that represents your brand’s style and speaks to your audience.

Business cards

Some may think business cards are a dead form of promotion, but that couldn’t be further from the truth. Having these on hand can help you make an unforgettable impression that you can’t get in the digital world. It’s a form of marketing and networking that’s simple and long-lasting and makes it easier for people to refer others to your business.

Business cards also add a personal touch to your brand, and they provide an easy way to share your contact information. The warmth and value that these small cards provide build trust between you and your audience that’s invaluable. We’d say that’s well worth the small investment!

Branded stationery

This is one of the most overlooked items on this list, but its impact is worth paying attention to. Getting custom branded stationery products like custom envelopes and letterhead shows that your company pays attention to the small details. This gives potential customers more confidence in your company and gives an added boost to your credibility.

Branded stationery also enhances your networking efforts by reinforcing your company’s personality and drives brand recognition. And you can take your stationary even further beyond letterhead and envelopes. Think about incorporating your brand identity on invoices and labels to connect with your customers every step of their journey.

Marketing products

As a business owner, you’re going to spend a lot of resources on marketing and running online or social media ads isn’t enough. Adding commercial business printing into your marketing strategy is an excellent way to balance things out. The fact is that people trust print ads more than digital ads.

Plus, by using marketing materials like brochures, flyers, stickers, magnets, or apparel, you’re giving physical mementos to customers and clients. This makes your campaigns more memorable than someone coming across an online ad.

St. Louis’ Branding and Print Expert

Your brand’s identity is crucial to the success of your business’ launch, and these 5 things will help you make a lasting impression. Infantile Industries provides unmatched business printing in St. Louis , and we’ll help you develop a solid brand identity through high-quality branding and marketing materials.

Learn more about how we can help take your St. Louis business to the next level.