Benefits of Branded Workwear for Contractors and Small Businesses
Small business owners and contractors understand the value of branding. Maybe you have great looking business cards, or you have even put your logo and contact info on your work trucks. You know that these little details help generate new business and reinforce trust with current customers.
Designing a great website, logo and other marketing material is a great place to start, but don’t stop there. The next step in your marketing should include branded workwear. Think custom embroidered hats, shirts, hoodies, beanies, jackets, silkscreen printed shirts, etc. With today’s technology it is easy and cheaper than ever before. One small investment in branded clothing can reap major rewards for your business. Keep reading to learn more about the benefits of branded clothing for your business.
Create Brand Awareness (and get free advertising)
Just like your wrapped truck or business card, branded workwear can help heighten awareness around your brand. Embroidering your logo on employee’s everyday clothing, hats and workwear, means that wherever they are working your brand is getting exposure! This is particularly valuable for contractors working on site. Your brand and your employees will be recognized by clients, prospects as well as other contractors. Your work on display and your logo standing right there with it advertising the services you offer in real time to potential clients.
Increase Employee Engagement
Every sports fan has a jersey from their favorite team. When you put it you feel connected. You feel engaged with your team! The same holds true for employees and logo ’ed workwear. When employees put it on and they feel connected to their job, and quality workwear is appreciated. It is perk of working for a good company that cares about the people that work there. When your team looks and feels good, they also do good. Branded uniforms help, present your business in the best light and help ensure that employees take pride in the business they work for and the job they do.
Stronger Client Relationships
Customers work with people they trust. That trust leads to referral business from satisfied customers as well as repeat business. A great way to build trust with your customers is with branded workwear, especially when it comes to contractors working in homes. Embroidered and silk screen printed apparel helps make your crew easily identifiable on the job site and helps foster the trust that is oh so important to your business.
Health and Safety
In the event of an accident, you need to be able to account for your crew. Embroidered uniforms and branded workwear allow you to do so quickly. Infantile Industries can also make sure your team is outfitted with all the required health and safety gear required in your industry. Branded hi-vis jackets, shirts, hard hats, etc. In instances you are issuing safety gear, you might as well take advantage of the free advertising and brand it as well!
Infantile Industries has a wide range of clothing and workwear for contractors and folks in the home maintenance industry, and plenty of options to personalize them. We also offer yard signs and custom banners for your work sites as well as custom printed aluminum composite fence sign plates, so that you can continue to advertise your brand and services after the job is done. If you are ready to learn more call or email Infantile Industries today to get started!