5 reasons why every brand needs promotional products
When you think of promotional products, what comes to mind? If you’re like a lot of St. Louis business owners, trade shows probably come to mind, but that’s not the only time they’re useful. It’s always a good idea to have promotional items on hand whether you’re giving them to potential customers, loyal clients, or even your employees.
This is especially true for local businesses that rely on local customers. Getting your brand out there and creating memorable impressions is vital to any business, but the competition is stiff, making it challenging to cut through the noise and stand out.
However, promotional products like t-shirts, hats, bags, and keychains can make it easier. Plus, they’re more affordable than you think! Keep reading to find out why promotional products are always worth it.
Increases brand awareness
The amount of brand awareness promotional products bring can’t be overlooked. This is the number one benefit of promotional products because it’s a simple way to keep your brand fresh in people’s minds.
We’ve all received promotional products in our life, so take a step back and think about a time when you got some freebies. Whether it was a tote bag, coffee mug, or hat, there’s a good chance you used it and continued to use it for a long time. And every time you interacted with it, you were reminded of that brand.
How many other forms of marketing can you say have that long-lasting effect? That’s the power of custom branded promotional products.
Helps build brand loyalty
Retaining customers and creating brand loyalty is fundamental when it comes to scaling your brand, and promotional products will help you achieve that. That’s because brand awareness has a ripple effect, and often translates to brand loyalty.
By keeping your brand’s logo consistently in the minds of your local community, people will be more likely to choose your brand in the future. In addition, the more familiar people are with your brand, the more likely they are to trust and like your brand.
Enhances your customer relationships
Do you already have a loyal customer base? Well, custom branded promotional products can help in that area too! It’s important to show your regular clients how much you value their business, and nothing communicates that more than rewarding them with a gift.
Best of all, there’s more than one way to reward them. For example, you can give away unique gifts when your customers participate in surveys, provide valuable feedback, or whenever you want to promote a new product or service. It can even mean the difference between losing and retaining a customer who had a less-than-positive experience.
A creative alternative to business cards
Business cards are great because they give potential and existing customers something physical to remember you by. But they’re also susceptible to “one and done” interactions and end up living in someone’s wallet indefinitely. Does that mean you shouldn’t invest in any custom printed materials? No.
Instead, try using promotional products. These are an excellent alternative because they engage people physically like business cards, but they’re more likely to get used. They’re also a more exciting way to promote your brand, while business cards can sometimes feel too formal.
Boost your team’s morale
Promotional products can even have a positive impact on your employees. For instance, use them to reward your team for a job well done. Or you can use high-end promo products like quality mugs or embroidered hoodies as prizes for raffles or competitions.
This can lead to more engagement and happiness within the company.
But that’s not all. Giving away promotional products at work can help foster a greater sense of community within your team. When you’re creating a more harmonious and fun working environment, your team is guaranteed to perform better, which will have its ripple effect.
Start promoting with products today!
Don’t wait for special events like tradeshows to invest in promotional products. Get started today! It’s more affordable than you think, and the amount you invest will quickly pay for itself because of the amount of brand recognition and loyalty you’ll garner.
If you’re ready to see what promotional products can do for your St. Louis business, Infantile Industries is here to help. We offer a huge selection of completely customizable promo products from t-shirts, hats, cups, and stickers that will help your brand reach its goals.
Stop in or call us today to get started!